Sunday, March 24, 2013

Muddy Buddies




I was recently considering the idea of supply and demand regarding food. I was considering the idea that food products start as this idea. It starts as a recipe where one family decided to through a bunch of ingredients together and it just so happened to taste good. I then realized that if that recipe becomes popular, larger companies and corporations decide to make a replica of the product and then patent it. For example, Muddy Buddies:
Ingredients:
9 cups of rice chex or corn chex
1 cup semisweet chocolate chips
1/2 cup peanut butter
1/4 cup butter
1 teaspoon vanilla
1 1/2 cups powdered sugar
Preparation Directions:
  1. In a large bowl, measure cereal; set aside
  2. In 1-quart microwaveable bowl, microwave chocolate chips, peanut butter and butter uncovered on High 1 minute; stir. Microwave about 30 seconds longer or until mixture can be stirred smooth. Stir in vanilla. Pour mixture over cereal, stirring until evenly coated. Pour into 2- gallon resealable food-storage, plastic bag. 
  3. Add powdered sugar. Seal bag; shake until well coated. Spread on waxed paper to cool. Store in airtight container in refrigerator.

Muddy Buddies started with one family mixing chocolate chips and peanut butter chips together with chex cereal. Then, Chex cereal put that recipe onto the back of their cereal boxes as a suggested snack. Then, when General Mills realized that the muddy buddies were very popular, and so, they made a pre-packaged version of Muddy Buddies under the name of Chex by General Mills cereal. Since the packaged version of Muddy Buddies was a success in the food market, they have now made a new special version that is “Cookies and Creme Muddy Buddies.” From the original product, chex was able to adapt and exploit a recipe that started as a family snack, into a wide produced product in a airtight, carbonated bag all due to supply and demand. 

No comments: